Digital Marketing Software Market Size 2021

Digital marketing software allow companies to formulate strong marketing strategies and reach out to new consumer base through multiple online channels. The exponential growth of social media in the last five years has enabled brands and companies to successfully tap into extremely large consumer markets. Marketers need a single tool they can use to manage all their accounts on popular social media networks. This enables them to use the same promotional post on different platforms such as Facebook, Instagram, LinkedIn, Twitter and other social networking websites. With the growing penetration of smart phones and abundantly available internet connectivity, the number of global social media users is rising by manifolds over the last few years.

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Major Key Players:

Key players operating in the Digital Marketing Software Market Size are Marketo, Salesforce.com, IBM Corporation, Adobe and SAS Institute Inc. amongst others. The industry participants are extensively engaging in video marketing as video content is expected to account for a major share of all online advertisement traffic.

Key Findings of the Report:

In terms of revenue, the North American region held the highest market share in 2018 and is projected to witness a sustainable growth over the forecast period.

By organization size segment, small and medium enterprises are expected to grow at a CAGR of 18.08% over the forecast years, as these companies are increasingly in need for an effective, all-in-one marketing platform as opposed to larger businesses who can deploy in-house marketing teams.

Market Segmentation

By Type

Customer Relationship Management Software

Email Marketing Software

Social Media Advertising

Search Marketing Software

Web Content Management Software

Marketing Automation Software

Campaign Management

Video Advertising

Digital Marketing Software Market Size By Service

Professional Service

Support and Maintenance

System Integration

Testing and Optimization

Training and Education

Managed Service

By Deployment Type

On-Premises

Cloud-based

By Organization Size

Large Enterprises

Small and Medium-sized Enterprises

By Industry

Banking, Financial Services and Insurance (BFSI)

Transportation and Logistics

Retail and E-Commerce

Education

Healthcare

Manufacturing

Media and Entertainment

Telecom and IT

Travel and Hospitality

Real Estate

Others (Energy and Utilities, Government etc.)

Digital Marketing Software Market Size By Geography

North America

U.S.

Canada

Mexico

Rest of North America

Europe

France

The UK

Spain

Germany

Italy

Nordic Countries

Denmark

Finland

Iceland

Sweden

Norway

Benelux Union

Belgium

The Netherlands

Luxembourg

Rest of Europe

….

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Shreyas Tanna

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Absolute Markets Insights

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