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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 37
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
- A. Direct Response is for top of the funnel marketing.
- B. Brand marketing is for top of the funnel marketing.
- C. With brand marketing, Facebook tries to maximize conversions.
- D. With direct marketing, Facebook tries to maximize mobile app installs.
- E. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
- F. With direct marketing, Facebook tries to minimize website conversions.
Answer: B
Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.
NEW QUESTION 38
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
- A. Link Clicks
- B. POS purchase conversion
- C. Third party (Google) link click
- D. Mobile app installs
- E. Phone call sales conversion
- F. Outbound links
Answer: C
Explanation:
Explanation
About Actions You Can Measure in Facebook Ads Reporting
An action is activity that happens on your ad (for example, someone watches your video ad) or as a result of your ad (for example, someone views your ad and then downloads an app).
Actions that occur on your ad include link clicks, outbound clicks, post engagement, video views, and more.
Actions that happen as a result of your ad include website conversions, website leads, mobile app installs, mobile app purchases and offline conversions. We attribute these actions to your ad if someone viewed or clicked on your ad within a certain period of time, as defined by your attribution window.
NEW QUESTION 39
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
- A. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
- B. Videos running on Facebook-only placement can be up to 90 seconds.
- C. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
- D. Videos running on Facebook only in-stream placement can be up to 45 seconds.
- E. Videos on Audience Network only in-stream placement must have at least 5 seconds.
Answer: E
Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
NEW QUESTION 40
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.
- A. Conversions
- B. Total Purchases
- C. Total Conversion Value
- D. Conversion Costs
Answer: C
NEW QUESTION 41
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.
- A. View
- B. Initiate Checkout
- C. Complete Registration
- D. Purchase
- E. Add To Cart
Answer: B,C,D,E
Explanation:
Explanation
These are all of the pixel events that should be installed on your client's checkout process:
1. Add To Cart: When a user adds products to their cart.
2. Initiate Checkout: When a user lands on the first registration page.
3. Complete Registration: When a user has completed the first registration page and needed to add payment info.
4. Purchase: When a user has finalized the purchase.
NEW QUESTION 42
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