The tweet was 2K MT published on the same day the latest installment of the NBA video game series, NBA 2K23, was launched. NBA 2K was originally developed by Sega Sports in 1999 with annual installments until 2004. After its sale and the creation of 2K Sports, annual releases continued under the new publisher. The 23nd installment of the famous basketball video game features Luka Don?i? who plays for the Dallas Mavericks on its cover.

The PS5 is the latest model of PlayStation remains in great demand following its launch last year. Although the PS5 first launched in November 2020 but the console remains difficult to find due to an interruption in production of parts as well as scalpers who market the devices at higher prices.

One of the most well-known instances of this is of an 16 year old boy who earned $1.7 million from PlayStation 5s and Pokemon cards. A sweepstakes to win a PS5 is notable, but NBA 2K has raised the bar by giving away a gold edition of the sought-after console.

To be eligible to win the gold PS5 contestants were required login to their Twitter accounts and respond on NBA 2k's tweet with the hashtags #Sweepstakes and #2KDay. The sweepstakes period was, however, brief. Contestants were only allowed to enter between 8AM PST until 12:30 PM PST to register.

In accordance with the terms and regulations on NBA 2K's site, the offer was only open to residents in the U.S. Its PlayStation itself is crafted in 24 karat gold, and the brand claims it has an estimated retail value of $10,407.

The winner will be notified September 16, 2021 and is given 5 days to collect their grand prize. NBA 2K's twitter account received over 10,000 responses by the time the contest Buy 2K MT ended. Continuing with their promotion of the new game NBA 2K's tweets offered other potential items to win throughout the game's debut day.