END-OF-SEASON SALE OR MIDDLE-OF-SEASON SALE?
Summer is anything but over, but most brick-and-mortar retailers have announced end-of-season sales almost a month ahead of schedule, perhaps to fight off the slowdown blues and loss of share to e-commerce portals. In order to drive consumer excitement and footfalls, some retailers have gone on sale as early as mid June.
Experts said end-of-season sales had been advancing for the last...
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