A Child Cancer Foundation fundraiser created quite a stir in Christchurch as people underwent a close crop in order to raise $2783.

Marc Brokenshire, the owner of New World Bishopdale, was one of four people who lost their hair during the supermarket's first Wig Wednesday event.

When he was ten years old, my best friend passed away. Brokenshire believes that everyone has a connection to cancer.
People were able to make donations in-store, and a $10 donation was made for each customer who wore a wig.

Some members of the team took advantage of the opportunity to have a little fun by donning bright wigs or sporting creative hairstyles.

The contributions from the staff alone totaled more than $1000, and three others joined Brokenshire in having their heads shaved near the store entrance by Valentino's Hair Design hairdressers.

For the cause, Foodstuff South Island's head of retail operations Ross Martin, deli manager Etan Taner, and member of the grocery team Jess Scarsbrook all had their locks cut off.

Scarsbrook explained that she had been growing her hair since last year and that the idea of shaving it to raise money for the Child Cancer Foundation had been in the back of her mind for quite some time.

When the call for volunteers went out at her place of employment, she jumped at the opportunity.

She explained that she had always wanted to participate and that it was for a good bob wigs.