Donohue has explained that, even over the 2k22 mt last three years, and the three seasons, my conversations have changed dramatically from what they were prior to when the league started. Kirk Lacob, Warriors Assistant GM, recently said to me that esports were "absolutely maturing".

Donohue goes over the benefits of a league run from the NBA office when it comes to recruiting partners. "The benefit that comes with having the NBA 2K brand, is that we've established amazing relationships with a lot our partners. We sort of take their hand and help them navigate eSports. We also help them understand how they can leverage eSports to amplify their brands."

Another benefit companies that which the NBA 2K League has, is that it is easy to understand. "While it can be difficult for viewers at times, we're very welcoming and you don't have to play for fun to watch our games, if you understand basketball you'll get it." Donohue highlights.

It's also normal to spot advertisements during the game. Donohue states that it's common to watch a basketball game using courtside advertising. This allows participants to "be an integral part" of the game's virtual reality.

The NBA 2K League is a very popular and profitable sport due to the fervent fans. Donohue says that "we feel like...we're scratching at the surface." He also points out the vast potential of 1.9 billion NBA 2K League fans on social media.

It's also a question of whether NBA 2K could be used as a way to attract new basketball fans in the manner that Ted Leonsis, Washington Wizards owner and media mogul has suggested. Donohue is a great example of this and is far from home. My son was playing 2k and then he walked up to me. He began quoting the Warriors roster, Steph Curry and I was like, "How is it possible that he's up till 10 o'clock in the night to take in these games? He's seven years old!" All through 2K, he's studying the game and who's good through their 2K rating."

Donohue believes this demonstrates the "transformation" in how young people consume media and how they are changing. The NBA is also learning about these new viewers and what they are searching for. "The main difference with the world of esports that I've observed cheap mt nba 2k22 compared to traditional sports is the voice of fans, the voice of the player" Donohue says.