Absolute Markets Insights recent analysis of the U.S. Programmatic AdServer Market finds that the increasing demand from the The rising demand for increasing the return on investments in advertising amongst companies of all sizes, coupled with the advancement in data analytics technology that helps in identifying the right set of potential customers, is a major reason for the growth of the U.S. programmatic AdServer market. is expected to witness maximum growth in the U.S. Programmatic AdServer Market during the forecast period. The global Market revenue stood at a value USD 75.2 Mn in the year 2021.
Market Synopsis
The world of advertising has seen a paradigm shift in the last decade. The growth of smart devices, coupled with the advancement in internet infrastructure globally has increased the number of online users, and the hours spent on the internet, thereby making digital marketing the crux of advertising campaigns amongst businesses. The growth in digital advertising has resulted in evolution of new forms of advertising, especially programmatic advertising. Programmatic advertising refers to the practice of automating the buying and selling of online advertisement space, depending on the demography of the audience. Therefore, the efficiency of transactions in advertising drastically increases through programmatic advertisement, as the digital advertising campaigns can be managed through a single platform, also referred to as a programmatic AdServer. Programmatic advertising ensures that the advertisers pay for advertisement only when the ads are delivered to the targeted set of potential consumers at the right time.
U.S. Programmatic AdServer Market on the basis of different parameters, such as forward/backward integration, economies of scale, the share of various distribution channels, various factors affecting consumer behaviour such as brand loyalty, price, and product availability among others, capital investments, regulatory landscape, production rights and patents, promotional strategies, and other customer preferences. This data is likely to help the industry stakeholders and stimulate the decision-making process.
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Key Insights & Findings from the Report:
- According to our primary respondents’ research, the U.S. Programmatic AdServer Market is predicted to grow at a CAGR of roughly 15.40% during the forecast period.
- The U.S. Programmatic AdServer Market was estimated to be worth roughly 75.2 Mn in 2021 and is expected to reach USD by 2028; based on primary research.
- On the basis of region, is projected to dominate the worldwide U.S. Programmatic AdServer Market.
Market Dynamics:
Industry Analysis:
The report covers exhaustive analysis on the global U.S. Programmatic AdServer Market. Industry, which includes market trends, drivers, restraints, opportunities, segmental analysis, regional trends, and competitive landscape among others. It includes an extensive competitive landscape covering key players in the industry and their comparative study on the basis of different parameters such as company overview, product portfolio, market revenue, business, and marketing strategies. Moreover, the report covers a thorough analysis drivers, restraints, and opportunities considering regional growth factors, technological advancements, and availability of substitute, regulatory norms, and such other growth impacting factors.
Drivers:
Programmatic advertising helps the companies to focus their resources on the right audience by utilizing the preference of customers through data analysis. Programmatic advertisement spent has not slowed down considerably as a result of the COVID-19 situation, but there has been in increase in adoption amongst small and medium enterprises that are focussing on digital marketing as well. Programmatic advertisements use a diverse set of customer data, such as age, gender, internet access time, website browsing using cooking, amongst others, to suggest ads that are suitable for the particular user. This is achieved through the utilization of a software that helps in identifying suitable audience for the product, thereby helping in maximizing conversions, and increasing return on investment on advertisements. Therefore, the COVID-19 pandemic is proving to be a boon for the U.S. programmatic AdServer market, and the market revenue is expected to see considerable increase in the coming years.
Restraint:
The COVID-19 pandemic has adversely impacted businesses across the globe. Companies have been forced to change their business strategies, especially in advertising, to cope up with the pandemic. Budgetary constraints amongst companies has resulted in reduced spending on advertisement and marketing.
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COVID-19 Impact Analysis:
The COVID-19 outbreak has affected various industries worldwide. Governments worldwide implemented strict lockdown measures and social distancing norms to restrict the swift spread of the pandemic. Manufacturing facilities worldwide were shut down during the initial stages of the pandemic. Moreover, the economic crisis after the pervasive might lead to a significant delay in the commercial roll-out of the packaging industry. Small and medium-scale companies are the backbone of technology providers and are witnessing a steep drop in revenue since the emergence of the pandemic in 2020. Hence, market players faced numerous challenges as disruptions in the supply chain were observed. However, things will improve in the second half of 2022 as more supplies will come online. The impact of COVID-19 on the market demand is considered while estimating the current and forecast market size and growth trends of the market for all the regions and countries based on the following data points:
- Quarterly Market Revenue Forecast 2020 & 2021
- Key Strategies Undertaken by Companies to Tackle COVID-19
- Long Term Dynamics
- Short Term Dynamics
- Impact Assessment of COVID-19 Pandemic
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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The Report on U.S. Programmatic AdServer Market Highlights:
- Assessment of the market
- Premium Insights
- Competitive Landscape
- COVID Impact Analysis
- Historical Data, Estimates, and Forecast
- Company Profiles
- Global and Regional Dynamics
Regional Analysis:
The Northeast region accounted for the highest share in the U.S. programmatic AdServer market in 2020. The higher share of Northeast region can be attributed to the greater number of start-ups that are finding feet in the Northeast, coupled with the presence of prominent advertising end-users that are utilizing programmatic advertisements for achieving their digital marketing targets. In terms of economy, New York ranks third in the U.S., and is driven by the banking, financial services and insurance sector in Manhattan. These companies are utilizing programmatic advertisements for the sale of their products, especially insurance. Programmatic advertisements have the potential to target specific users, and increase sales, which results in an increase in revenue for the companies. The market participants are also increasingly targeting the companies in the Northeast, especially in New York. These factors also ensure that the region shows the fastest growth during the forecast years in the U.S. in the U.S. programmatic AdServer market.
List of Prominent Players in U.S. Programmatic AdServer Market:
- Amobee, Inc.
- FreeWheel
- Magnite
- OpenX.
- Pixalate
- Publica
- PubMatic, Inc.
- Simpli.fi
- SpotX, Inc.
- TheViewPoint
- Other Market Participants
Key questions answered in the report:
- Which regional market will show the highest and rapid growth?
- Which are the top five players of the U.S. Programmatic AdServer Market?
- How will the U.S. Programmatic AdServer Market change in the upcoming six years?
- Which application and product will take a lion’s share of the U.S. Programmatic AdServer Market?
- What is the U.S. Programmatic AdServer Market drivers and restrictions?
- What will be the CAGR and size of the U.S. Programmatic AdServer Market throughout the forecast period?
This market titled U.S. Programmatic AdServer Market will cover exclusive information in terms of Regional Analysis, Forecast, and Quantitative Data – Units, Key Market Trends, and various others as mentioned below:
Market Size Provided for Years: 2016-2028
Base Year: 2021
Historic Years: 2016-2020
Forecast Years: 2022-2028
Segmentation Covered:
- By Offering
- Solutions
- Services
- By Capabilities
- OTT Header Bidding
- Audience Targeting
- Campaign Management
- Server Side Ad Insertion
- Ad Pod Automation
- Advanced Analytics
- Others
- By Organization Size
- Small and Medium Organizations
- Large Organizations
- By End Users
- CTV Publishers/Publishers
- Broadcasters
- Agencies
- Others
Region & Counties Covered
- North America
- The U.S.
- Canada
- Mexico
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
Report Coverage
- Market growth drivers
- restraints, opportunities
- Porter’s five forces analysis
- PEST analysis
- Value chain analysis
- Regulatory landscape
- Technology landscape
- Patent analysis
- Market attractiveness analysis by segments and Regional
- Company market share analysis
- COVID-19 impact analysis
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