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NEW QUESTION 45
Which of the following represents the four key characteristics a good Project board should display?
- A. Authority, Credibility, Connections, Delegation
- B. Authority, Credibility, Delegation, Availability
- C. Authority, Availability, Connections, Delegation
- D. Authority, Credibility, Commitment, Availability
Answer: B
NEW QUESTION 46
Scenario
Additional Information
During the initiation stage the Project Manager met with the Marketing Director to find out more about the requirements of the promotional calendar and recorded the following notes:
There has been a reduction in the order numbers at the MNO Manufacturing due in part to the increased marketing activities of its competitors. 10% of customers have not re-ordered in this financial year and staff morale is poor. A number of skilled staff have left as a result and replacement staff have not been recruited due to the reduced operation. If the project is successful, a recruitment campaign will be required to fill the existing staff vacancies and there may be a requirement for additional staff. Operational costs are likely to increase because skilled staff are expensive and difficult to find.
In financial terms, there were a total of 1,500 orders in the last financial year, each with an average profit of (GBP)2k. The Marketing department believes that sending a promotional calendar to our current and prospective customers would increase orders by at least 10% with a minimum of 10 further orders from the list of prospective customers within 12 months from the date of distribution.
The Marketing Director will be funding the project from the business marketing budget. She
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believes that the effect of a good company image portrayed by a successful calendar would last into a second year. She has forecast the same increase in orders for a second year and predicts that the annual employee satisfaction survey will show a measurable improvement in staff morale.
A number of alternatives were explored, including:
20% discount for all repeat customers - not cost-effective and very short term A promotional calendar as a free Christmas gift - would target current and prospective customers and the benefits would last into a second year A series of television and press advertisements* was too expensive A direct mail shot to all customers - benefit would be short term Creation of an internet website - would not suit all customers
The calendar is seen as the favored option, as long as the company's competitors do not increase their marketing activity. Whilst the Marketing department wants a very high quality, glossy product, the project management team must be aware of the cost this will incur.
Which 2 statements should be recorded under the Costs heading?
- A. The MNO marketing budget this year is (GBP)120k.
- B. The project will be funded from the business marketing budget
- C. 10 further orders with an average profit of (GBP)2k will deliver a benefit of (GBP)20k in the first year.
- D. Project costs are estimated to be a total of (GBP)26.5k.
- E. The new company logo is estimated to cost (GBP)4k.
Answer: B,D
NEW QUESTION 47
Scenario
Additional Information
Chief Executive Officer (CEO): He started the company 25 years ago and knows his job very well. He injured his leg two years ago which has restricted his visits to the engineering area. As CEO he has an overall perspective of the business strategic requirements and the authority to commit resources as required.
Marketing Director: She has been with the company for three years, following a successful career with a publicity company. She has the ability to represent the needs of the business, particularly as this is a marketing project. She has the authority to commit the annual business marketing budget, from which the project will be funded, as she sees appropriate. She will be responsible for monitoring the expected benefits of the calendar, in particular the improvement of the company's image.
Engineering Manager: He has been responsible for many engineering innovations in the company and is still as keen and energetic as the day he started. VVhilst he will not be part of the project team, his staff will feature in the photos for the promotional calendar.
Central Records: This group of five staff looks after all company records and document control. They now maintain all project files.
Bright Lights: This is the local office supplies company. It supplies all the stationery and office equipment needs of the company and will supply the stationery for this project.
Portraits ltd: This is a professional photographic company with a number of excellent photographers and a history of successful work. This company has been selected to take the photos for the company calendar.
It has yet to be decided which of the photographers to use.
Which 2 statements explain why the Sales Manager should be appointed as User Assurance for this project?
- A. He would like to move into the Marketing department in the future and sees this as an opportunity to work closely with the Marketing Director.
- B. He is able to advise on suitable stakeholder engagement of current and prospective customers.
- C. He can provide an evaluation of the potential impact the calendar will have on sales.
- D. He joined the company last year with huge enthusiasm and is keen to increase sales.
- E. He can resolve any conflict in requirements between the Sales department and the Marketing department.
Answer: B,C
NEW QUESTION 48
Which principle is supported by the activity Evaluate the Project?
- A. Continued Business Justification
- B. Manage by stages
- C. Defined roles and responsibilities
- D. Learn from experience
Answer: D
NEW QUESTION 49
The service level agreement contains a number of technical terms that are missing from its glossary of terms.
- A. Obtain agreement from the Director of Facilities Division to add these into the glossary of terms within the remaining +2 days tolerance.
- B. Raise an issue (request for change).
- C. Raise an issue (off-specification).
- D. No action required.
Answer: A
NEW QUESTION 50
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