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NEW QUESTION 34
16. Alice and Bob have a passion for the theatre. For Bob's birthday, Alice decides to buy them both theatre tickets. She goes online to find and book tickets for a production that she thinks they will both enjoy. After the performance, Alice talks to Bob about the whole experience
1. The online ads that attracted Alice to the website claimed "Buy your tickets in under 60 seconds!
Guaranteed!" It took Alice about 5 minutes to buy her tickets. "I couldn't work out how to select my tickets - that made me feel stupid", Alice explains to Bob
2. Alice thought the website looked attractive
3. Once she had selected the tickets, the checkout process seemed easy
4. When Alice and Bob arrived at the theatre, they were told that their printed tickets were not valid; they argued with the usher for ten minutes before someone in the box office confirmed their tickets were genuine and they were allowed in
5. Alice pre-ordered their interval drinks on the website, as they were offering a 2-for-1 deal. When she went to collect the drinks the barman had no record of her order.
6. The description of the credit card transaction that appeared on Alice's bank account was unintelligible; Alice was only able to work out what the transaction was because she recognised the amount. Which one of the following statements about Alice's user experience of the website is correct?
- A. All issues 1 -6 affect the user experience
- B. Only issues 1, 2 and 3 affect the user experience
- C. Only issues 2 and 3 affect the user experience
- D. None of the issues 1 -6 affect the user experience
- E. Only issue 3 affects the user experience
- F. All issues except 6 affect the user experience
Answer: A
Explanation:
Explanation
Usability is the extent to which an interactive system is effective, efficient and satisfying to use in a specified context of use. An interactive system is effective if it supports what users need to do to reach their goals, and if users can figure out how to do it. An interactive system is efficient if it supports users in carrying out their tasks using as few resources as possible. In most cases, this means that users must be able to complete their tasks quickly. An interactive system is satisfying if it is pleasant to use.
User experience (UX) considers satisfaction before, during and after use (whereas usability considers satisfaction only during use). User experience before use may be influenced by company branding, customer reviews, previous interactions, etc. User experience after use may be influenced by product delivery, post-sales support, recent interactions, etc.
NEW QUESTION 35
Which two of the following affect the user experience of an airline's website, but not its usability?
- A. It is possible to cancel a ticket and get part of the fare refunded but all users struggled to find out how to get a refund
- B. After the flight, users are annoyed by unsolicited marketing emails from the airline
- C. Luggage costs are hidden until users have entered their names
- D. Users consider the fares shown on the website to be quite high
- E. The airport search is not error tolerant. For example, a search for 'Strassbourg' does not suggest
'Strasbourg' - F. The graphics on the website are attractive
Answer: B,D
Explanation:
Explanation
Answer A is both user experience and usability/satisfaction Answer D is correct according to the definition of
"satisfaction", example 4. It's also more correct than answer A, B, C and E.
NEW QUESTION 36
Fill in the blank:
A Usability evaluation report is a document reporting the results of a usability test, a_________ or a user survey.
Answer:
Explanation:
1. usability inspection
Explanation
Usability evaluation
A process through which information about the usability of an interactive system is gathered in order to improve the interactive system (known as formative usability evaluation) or to assess the merit or worth of an interactive system (known as summative usability evaluation).
Note:
1. Usability evaluation is a common term for
a. Usability test;
b. User survey;
c. Usability inspection.
NEW QUESTION 37
What are dialogue principles?
- A. Dialogue principles and heuristics are general guidance for the design of usable boot technologies.
- B. Dialogue principles and heuristics are general guidance for the design of usable dialogues.
- C. Dialogue principles and heuristics are general guidance for the design of the system architecture.
- D. Dialogue principles and heuristics are general guidance for the design of usable programming interfaces
Answer: B
NEW QUESTION 38
Which one of the following statements best characterises a usability inspection?
- A. An evaluation of a storyboard
- B. An evaluation of an interactive system where experts identify potential usability problems
- C. A meeting where designers brainstorm ideas for a new interactive system
- D. An examination (inspection) of the results of a contextual interview
- E. A focused discussion where an inspector leads a group of participants through a set of questions on a particular topic
- F. An evaluation that involves representative users performing specific tasks with the interactive system to enable identification of usability problems
Answer: B
NEW QUESTION 39
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