At GDC 2026, AviaGames teamed up with Meta to present a panel on aligning brand and performance marketing into a single growth strategy. Featuring Co-founder Ping Wang alongside Meta’s Benny Chu and David Cheang, the session explored how this partnership helps AviaGames stand out, scale effectively, and build campaigns that connect with players while creating real-world impact.

Ping highlighted AviaGames’ growth over the past decade, building titles like Solitaire Clash, Bingo Tour, and 8 Ball Strike. With many games in the category looking similar, the company focused on community-driven initiatives such as Wonderland Wishes and Play For Paws to strengthen engagement and long-term growth.

Play For Paws was expanded through Meta’s livestreaming and ad tools, linking in-game activity to animal rescue efforts. The campaign drove strong participation, including millions of in-game actions, high engagement, and over $222K raised. A featured livestream and creator partnerships helped extend reach beyond the game.

Meta shared how its AI-powered tools improve campaign performance by optimizing delivery and targeting. Measurement solutions also help refine strategy and better understand results.

David Cheang emphasized the importance of consistent creative execution, introducing “compound branding” to reinforce recognition across campaigns. This approach contributed to stronger ad recall and brand awareness in events like Halloween Trick or Clash.

Overall, the session showed how AviaGames combines storytelling, data-driven marketing, and strategic partnerships to deepen player engagement and support continued growth.