When you hear the term “data analysis,” what do you think of? Your mind may jump to scouring spreadsheets, implementing algorithms, and making mathematical calculations—all “hard skills” of data analysis. Yet, hard skills are useless without their soft skill counterparts. It’s not enough to just analyze data; you need to know how to communicate the story it tells in a clear, compelling manner—a skill called data storytelling.

“Mr. Shailesh Rajpal tells about the key components of data storytelling, why storytelling is an impactful communication tool, and how to craft a compelling narrative of your own;

WHAT IS DATA STORYTELLING?.............Data storytelling is the ability to effectively communicate insights from a dataset using narratives and visualizations. It can be used to put data insights into context for and inspire action from your audience.

There are three key components to data storytelling:

Data: Thorough analysis of accurate, complete data serves as the foundation of your data story. Analyzing data using descriptive, diagnostic, predictive, and prescriptive analysis can enable you to understand its full picture.

Narrative: A verbal or written narrative, also called a storyline, is used to communicate insights gleaned from data, the context surrounding it, and actions you recommend and aim to inspire in your audience.

Visualizations: Visual representations of your data and narrative can be useful for communicating its story clearly and memorably. These can be charts, graphs, diagrams, pictures, or videos.

Data storytelling can be used internally (for instance, to communicate the need for product improvements based on user data) or externally (for instance, to create a compelling case for buying your product to potential customers).”

THE PSYCHOLOGICAL POWER OF STORYTELLING: Humans have told stories to communicate with others for survival and record accounts of daily life. While storytelling methods have come a long way since the days of cave paintings, its psychological power holds true tens of thousands of years later. The brain’s preference for stories over pure data stems from the fact that it takes in so much information every day and needs to determine what’s important to process and remember and what can be discarded.

When someone hears a story, multiple parts of the brain are engaged. Rather than presenting your team with a spreadsheet of data and rattling off numbers, consider how you can engage multiple parts of their brains. Using data storytelling, you can evoke an emotional response on a neural level that can help your points be remembered and acted upon.

This Post is created by Mr. Shailesh Rajpal, Founder, and Director of Rajpal Group of Companies are one of the most propounding risk-takers in the current business scenario.