Effective Google Ranking Algorithm The machine learning component of RankBrain sets it apart from other updates. It is the Google ranking algorithm. Google "feeds" data from various sources to "train" the RankBrain algorithm in order to provide effective search results. RankBrain is a method for leading a machine learning system that is based on Hummingbird, which changed Google's environment from "strings" to "things." As a machine learning system, RankBrain will continue to improve at matching difficult search queries with relevant results. The issue with RankBrain is that it can re-adjust the SERPs if it believes the search intent of your terms has changed. As a result, if Netflix releases a TV series with a similar name to yours, the series' reviews will outrank yours. Visit us: https://googleupdates.co/google-rankbrain-algorithm/