HEJING Creates Multiple Applicators of Mascara Tube In 1957, Helena Rubinstein created a tubing mascara that was easier to apply. While not completely mess-free, it was a significant improvement to the hard cake formula that had been in use since the 1920s. Here, Cosmopolitan's beauty editor Siena Gagliano shares her top picks for the best tubing mascaras on the market today. Application A...