"It's something I didn't really delve into until August 2016. We took our first sponsor, and what we did was donate 100 per cent of the money that we made from that sponsor - and it was a lot of money we were paid - away to streamers and to charities. I sent a chunk of it, I think 55 or 60 percent, straight to Macmillan Cancer Support. And the other 40 percent we distributed out to lots of...